China is fast becoming one of the top markets for the fashion and luxury industries, but many of us are unaware of the scale and the rate at which the market is actually growing. Holding 27% of the market share (May 2011), China has the second-largest consumption of luxury goods (ChinaDaily). While the markets in [...]
September 26, 2011
Social media in PR
I did a media pitch recently for an agency on ‘Why companies should use social media in their PR’. Wasn’t too bad a case so I thought I’d share it with you all. Read on for more! Social media has been around for a long time and companies are jumping on the bandwagon and finding [...]
September 24, 2011
Teacup has a new Look!
After days of tweeking, I’ve finally finished refreshing the look of Teacup. Very happy with the new theme which has a lot more functionality. Also got myself a Twitter account You can follow me at @charm_w – yey, come be my friend! As for my blog, here are a quick look at the before and [...]
June 21, 2011
Crowdsourcing: a long-term trend?
Although crowdsourcing has been around since 2006, it’s only now that this trend is becoming more and more prominent and gaining momentum in the media. Companies are seeing the benefits that engaging their public can bring to their brand and finding ways to harness that power to improve business operations. But what has made this [...]
January 15, 2011
Short Documentary about the Sartorialist
You can visit the Sartorialist at thesartorialist.blogspot.com.
October 25, 2010
Catching the Social Media Buzz
Social media has hit the market by force. Many businesses have now started using social networks to reach out to their customers, build communities and increase loyalty by engaging their contacts through Facebook, LinkedIn, Twitter, MySpace and other networks. What do people use social media for? How can businesses harness its power to better engage [...]
July 29, 2010
Fashion: adopting an open source philosophy
Recently, I met with an intellectual property trademarking agency who explained to me how important it is to trademark your product and your brand in order to protect your IP. However, in fashion, I’ve learnt that although you can trademark your brand name and all that is associated with it, it is nearly impossible to [...]
October 30, 2011
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